Scotch whisky is worth nearly £4bn to the Scottish economy, according to research carried out for the industry. The analysis shows the extent of the boom in whisky from 2000 to 2008, when years of sharp export increases were stopped by the global recession. The Scotch Whisky Association (SWA), representing the major distillers, said the product has as much impact on the Scottish economy as tourism. It said it produces earnings per worker 12 times higher than that of tourism.
No surprise there. After all, have you ever sat in front of a fire and enjoyed a really fine glass of 30-year-old tourism? No, I didn’t think so. I am a little mystified at the news that the global recession cut down on Scotch exports, though. I mean, did you people cut back on oxygen during the recession? What’s wrong wie ye? Er, I mean with you.