Pepsi Throwback


It’s no surprise that nostalgia plus novelty is a powerful marketing combination, and being fascinated by the strategies consumer product companies dream up to move product, I had to smile when I encountered this one a few weeks back. 

The idea behind Pepsi Throwback, if you haven’t encountered it, is that Pepsi splashes their cans with the branding used from 1973 to 1987, and makes the cola inside using cane sugar, once a key ingredient in the Pepsi formula, but phased out in favor of high fructose corn syrup back in the 80s.  Yes, I picked up a case, and no, I can’t tell the difference.

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